Our world is constantly changing, and these changes present us with new necessities. The highly competitive nature of our business environment requires us to conduct a thorough marketing analysis to gain a competitive edge. Marketing analysis allows you to understand your position in the market. They help you identify key competitors and make informed decisions that can drive your firm’s success.

Navigating the competitive landscape in a dynamic market requires several tips and tricks to achieve a successful marketing analysis. Let’s explore some effective strategies and tools to aid in competitive analysis and understand its various dimensions.

What is Marketing Competitive Analysis?

Marketing Competitive Analysis requires you to identify the marketing channels that your competitors utilize – their social media platforms, how they handle email marketing and sales funnels, the quality of their content marketing, and strength of their traditional advertising methods.

Assess your competitors as if you were going to war because the success of your brand relies on the edge you have over your competitors.

Understanding the market dynamics helps you adapt strategies to stay ahead of the competition. If your business is located in a rapidly evolving business ecosystem (like Dubai), competitive analysis is the only way.

Competitive analysis in Dubai and other parts of the world helps businesses with several benefits including:

• Gain insights into competitors’ strategies.
• SWOT analysis of competitors.
• Identify market positioning.
• Identify market opportunities; and
• Assess potential threats.

Make Use of Competitive Analysis Tools

There are a wide range of digital tools available to help facilitate competitive analysis for your brand. These tools provide you with valuable data and insights that streamline the analysis process. These tools will help you:

• Identify keywords for targeting websites.
• Monitor search engine optimization (SEO) efforts.
• Tracking the online presence of your competitors.
• Analyze website traffic.
• Monitor the social media engagement of competitors; and
• Monitor a brand’s sentiment.

Some of These Analytic Tools Include:

• SEMrush;
• Ahrefs;
• SpyFu;
• BuzzSumo; and
• Brandwatch.

Conduct Product Competitive Analysis

Product Competitive Analysis requires you to evaluate your competitors’ products and services. This helps you understand how your products or services compare to your competitors’. Pick up areas for improvement from the flaws of their execution.  With effective marketing strategies, your customers see these improvements as what makes your brand special.

To conduct product competitive analysis, you have to:

• Examine their unique selling points and pricing strategies.
• Assess the quality of their product.
• Check out what customers say about them; and
• Evaluate overall customer satisfaction.

Conduct Brand Competitive Analysis

Brand competitive analysis focuses on evaluating your competitors’ brand positioning, brand equity, and brand perception among consumers. Analyze how they resonate with their target audience and compare it to your own strategy. This helps you refine your brand positioning by creating compelling marketing campaigns.

Leverage Market Research

Market research involves gathering data from primary and secondary sources to gain insights into three key areas:

• Consumer behavior.
• Market trends; and
• Competitor activities.

Conduct product surveys and create focus groups to gather customer feedback and preferences. Use industry reports, studies, and published data to gain an understanding of the landscape.

Monitor Customer Sentiment and Feedback

Leverage online review platforms to monitor what customers are saying about your competitors. Engage in the conversation and ask for their opinions on ways to combat these problems. You can also sell your product/service to consumers on these platforms after they have gained your trust.

Conclusion

It is impossible to escape carrying out a thorough marketing analysis in today’s world. It is key to building a strong brand that is capable of trumping industry competitors. Investing in market research analysis is the only way your business will survive the competition.