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Business intelligence is the collection and analysis of business information that supports a company's decision-making process, derives insights, and helps workers and research analysts make better and faster decisions.

It encompasses bundles of IT tools, applications, and software used by researchers to gather and analyze company-specific information for better-informed decision-making.

As researchers, through our business intelligence, we help our clients collect information and analyze it to get actionable insights into market trends and customer needs and opinions for better decision-making.

For better strategic business decisions and to gain a competitive advantage, we follow the following listed strategies to gather business intelligence:

Data collection

This is done through surveys (online, face-to-face interviews, and phone surveys), questionnaires, polls, and forms. It is used to measure the Customer Satisfaction Score (CSAT), the Net Promoter Score (NPS), and the Customer Effort Score (CES).


This involves the use of business intelligence software. The software makes it possible to compare different customer satisfaction metrics (such as customer satisfaction score (CSAT), net promoter score (NPS), and customer effort score (CES)) among departments at varied time periods.

At Researchers, we do a competition analysis to ascertain how our client's company is positioned in relation to its rivals and clients.

Reporting and presentation.

We follow the industry standard for presenting a report. This assists our clients in answering a variety of bottleneck questions ranging from marketing to operational.

Importantly, we don't just leave our clients alone; we continuously monitor company compliance and do follow-ups to analyze real-time data to stay abreast of the ever-changing business environment and customer needs.

At researchers, we use different business intelligence applications, and software ranging from IBM cognos Analytics, Tableau, Microsoft Power BI and Qlikview/Qliksense to gather and analyze our clients company-specific information for better-informed decision-making.