Competitor Analysis Framework and Why It is Important

The UAE has a highly competitive business environment, and enterprises must bring their A-game to survive and outperform their competitors. Businesses looking for a welcoming environment to develop and build their brand have found considerable attraction in the quick pace of technological advancement. However, given the abundance of companies, you cannot afford to overlook your […]

How Market Research Companies in Dubai Can Boost Your Business Growth?

Dubai has grown rapidly in the UAE global market. This city attracts entrepreneurs and organizations to invest in the economy and connect to the global market. Today, market research can’t be ignored because it gives businesses insights into the behavior of their customers, the market trends, and their competitors, which enables business owners to make […]

What is Market Trend Analysis? Definition and Examples

Market trend analysis helps you, as a company manager or investor, to identify the next big trend before it peaks. However, the quality of your market trend analysis strategy affects the quality of the data you generate for your UAE business. Which is why, in this article, we will explain what an effective market trend […]

5 Essential Tools for Conducting Competitor Research in 2024

Competitor research offers insightful information that guides organizations in their decisions. By doing this, UAE businesses would be better aware of their market orientation. Gaining a competitive advantage depends on digital research tools such as Ahref helping these companies to provide credible information on indstry competitors and minimize expenses. Therefore, companies must remove out-of-date procedures […]

Enhancing Business Success with Customer Satisfaction Surveys

When your brand is patronized, customers expect to have a unique experience with your company. A feeling of “I should definitely come again.” Unfortunately, you don’t often see them brag about the companies that serve them better but are always quick to call out bad ones. That is the role customer satisfaction surveys have come […]

Strategies for Mastering Competitive Analysis for Business Success in UAE

The UAE is fast becoming a hub for business and innovation growth. Its world-class infrastructure and strategic location contribute to its favorable business environment. The country offers a lot of opportunities to new business owners as well as existing entrepreneurs making it one of the most competitive marketplaces in the world. However, this article explores […]

Effective Marketing Strategies for Success in the UAE

In 2023, an online survey revealed that 33 percent of Emirati were annoyed by online advertising. Meanwhile, traditional advertising mediums, particularly outdoor advertising, have seen a resurgence. Shocking, right? In 2021, spending on outdoor advertising in the UAE surged by 269 percent, reaching 240 million U.S. dollars. That was the largest expenditure on traditional advertising […]

Strategies for Effective Focus Group Research in the UAE

Until the 1940s, focus groups never existed, and when they eventually came around, it was to gather information about consumer behavior when a new product was introduced. Over time, their scope changed and currently includes public policy, healthcare research, advertising, etc. Over the years, focus groups have become an integral tool in UAE’s market structure […]

Top Market Research Firms in KSA: Leading Services and Trends

If you’ve ever read any of our blog posts, there’s one thing we always make clear. It’s impractical for companies operating in the Kingdom of Saudi Arabia (KSA) to thrive without market research. At a glance, you know that the economy is changing quickly. What becomes of you if you don’t morph to suit the […]

Essential Market Analysis for Business Plans: UAE and Dubai Insights

The United Arab Emirates (UAE) has established itself as a global hub for business and innovation. The region boasts a stable political system, advanced infrastructure, and one of the most liberal trade regimes in the Gulf region. The UAE is ranked 1st in economic freedom in the Middle East/North Africa region by the Heritage Foundation. […]