Competitor Benchmarking: How to Conduct Effective Analysis
94% of companies invest in competitive intelligence (CI) and 57% believe that gaining a competitive advantage is one of their top priorities. Businesses are increasingly focused on understanding and outmaneuvering their rivals. Yet, despite this commitment, many companies still fail to fully leverage the data they collect—only analyzing about 12% of it. This is where […]
What is the Difference Between Benchmarking and Competitor Research?
Let’s get real here, if you own a business, you want it to succeed. You crave a fresh small win every now and then, a new milestone. You love the progress and love to gain a competitive advantage in your industry. Competitor and benchmarking research improves your offerings in terms of goods, services, workflows, and […]