What is Competitor Research? A Complete Guide for Startups?

Competitor Research Analysis

Every move you make as a startup shapes your destiny in your market. Competitor research is the compass that points you in the right direction and unravels the secrets of your competitive landscape. Surveys and research consistently underscore its significance—87% of successful startups attribute their victories to a keen understanding of competitors. In the first […]

Exploring the Fragrance Market: Armani’s Competitor Tracking Case Study

Competitor Tracking

Armani, a renowned name in the world of fragrances, sought to strengthen its Dubai market position by gaining a deeper understanding of its competitors’ activities. By implementing an extensive competitor market tracking strategy, Armani achieved remarkable and unexpected results. This case study delves into how this brand leveraged competitor tracking to achieve a significant market […]