How a Brand Awareness Survey Can Transform Your Business Strategy?

Brand Awareness Survey

According to Doing Business 2020, there are over two hundred and fifty-one million different businesses in the UAE. This means staying on top of your game in a market like that requires a dynamic approach and conducting a brand awareness survey solves this problem. A brand awareness survey is a powerful tool that can be […]

Understanding How Brand Awareness Research Helps Brand Positioning in the UAE

Brand Awareness Research

As an individual living in the UAE, or who frequents the place often, which airline comes to mind when you want to travel? Why? Whatever answer you have is your perception of that brand and that is how brand awareness works. It is not a day’s work. Building brand awareness requires years of advertising, strategic […]

Positioning for Profit: How Brand Positioning Research Can Boost Your Bottom Line

Brand Positioning Strategy

Image credit: Unsplash In the current cut-throat market, having a unique and appealing brand position is crucial for success. Regardless of your location, such as in the UAE or elsewhere, a powerful brand position is crucial in drawing in customers, standing out from competitors, and ultimately boosting revenue. This blog post delves into brand positioning, […]