Elevate Your Reports: How Data Storytelling Consulting Adds Value

Data Storytelling Consulting

Did you know that there was a point in time when I could not brag about being an industry report mogul? If you were to ask me what would happen to your business after the next fortnight, my reply would be “Why don’t you try it out and see for yourself?” But something happened that […]

Feasibility Study: Why Your Business Needs It

Market Feasibility Study

A feasibility study is an analytical tool used to assess the chances of survival of a business idea in the real world. Checking the viability of your business requires a lot of groundwork. You have to consider those that were in the market before you. What are their sales like? What could they do differently? […]

6 Types of Competitor Analysis Frameworks To Master

Competitor Benchmarking Framework

Understanding your competitors is a superpower. Being armed with this information, you know what’s coming next. You know what your buyers want and who provides a service that would render yours inferior (or a close second). You know who’s leading the charts and can predict what to expect in the near future. Competitor analysis frameworks […]

8 Key Metrics to Measure Brand Awareness in Your Survey

Brand Awareness

When you go into a mall, it’s grocery shopping day. You want to get some butter, toilet paper, and tape. You’d go for a most familiar product. You’d go for Lurpak butter, Kleenex, and Scotch tape (if those are your preferred brands). You’re not alone. 61% of consumers buy products from businesses that offer original […]

Forecasting Success: A Market Trend Deep Dive

Market Trend Analysis

We create businesses and brands for a purpose. Whether wealth generation, reputation, or passion, no one starts a business without envisioning success. Now, what happens when you start in a new market and have to figure out why things are not playing out as you dreamed? How do you figure out where the problem is […]

5 Types of Market Research and How to Improve Them

Market Research Company

According to The Business Research Company, the global market research services market rose from $69.6 billion in 2016 to $76.37 billion in 2021. With a compound annual growth rate (CAGR) of 1.87 per cent. Market research analysts earn a median annual wage of $68,230, with job growth projected at 13% from 2020 to 2030. Market […]

How to Conduct a Market Analysis in 5 Steps?

Market Analysis

Have you wondered how brands always hit their target markets, and how to use this knowledge to outsmart your competitors? The answer you’ve been seeking lies in an efficient market analysis. Every informed business owner wants to do the best for their growth. That’s why this market has exploded in recent times, and we expect […]

How to Conduct a Feasibility Study: A Step-By-Step Guide

Feasibility Study

A feasibility study checks if a plan, product, or project tool is doable. It asks the questions: Can we finish it on time? Will we deliver as promised? These are queries that come up in our lives every time we are faced with a task. As a business owner, feasibility studies are your safety net. […]

5 Key Reasons Why Data Analytics is Important to Business

Data Analytics

Data is the most valuable currency of the modern era. We generate data at an unprecedented rate. The ability to collect, store, and analyze this data is now more important for your business to remain competitive. Data analytics allows you to store, organize, and analyze raw data to answer questions or gain important insights. This […]

How To Gather Consumer Insights?

Consumer Insights

Consumer insights help you unlock the hearts and minds of your customers. Did you know that businesses leveraging customer behavior outperform competitors in sales growth by 85%? Yup, it basically enhances the power of consumer insights. 77% of experts recognize that offering personalized experiences increases customer retention. Companies using data-driven insights are 23 times more […]