How a Brand Awareness Survey Can Transform Your Business Strategy?
According to Doing Business 2020, there are over two hundred and fifty-one million different businesses in the UAE. This means staying on top of your game in a market like that requires a dynamic approach and conducting a brand awareness survey solves this problem. A brand awareness survey is a powerful tool that can be […]
6 Ways to Get the Most Out of Marketing Consulting Firms
If you are here, then you own a business, and you are planning to integrate a marketing consulting firm into your business. This is because you know that it helps companies to stand strong in the UAE market. These firms give businesses expert advice, effective ideas, and good information that will help them grow in […]
How to Design a Mystery Shopping Questionnaire Effectively in 2024?
Businesses in the UAE market compete with each other because they want to thrive. But did you know that creating a mystery shopping questionnaire is an important tool to make your UAE firm grow? Well, you will understand that soon. Firstly, let’s talk about mystery shopping. This helps companies in the UAE market check how […]
Enhancing Customer Retention through Mystery Shopping in the UAE
One way to ensure your business remains in the game is by doing the extraordinary. Going the extra mile. One of such extra mile is mystery shopping and most business owners are not even paying attention to it. Mystery can significantly boost your customer retention process. Continue reading this article to learn how mystery shopping […]
Six Key Benefits of Unleashing the Power of Data Analytics in UAE for Your Business
Have you ever wondered how big companies personalize your online experience? How do you think they predict trends and optimize their vast operations? The answer is not far far-fetched. It lies in the power of data analytics. And with the UAE’s market growing and increasing by the minute, it means there are demands for data […]
The Power of Marketing Consumer Services in the UAE
Marketing consumer services plays an intrinsic role in helping businesses create their unique selling point and stand out. They are different from marketing and sales teams. Those are focused on implementing and executing while marketing consultants are in charge of the real work including strategy, auditing, and sales analytics. In a competitive market such as […]
Understanding How Brand Awareness Research Helps Brand Positioning in the UAE
As an individual living in the UAE, or who frequents the place often, which airline comes to mind when you want to travel? Why? Whatever answer you have is your perception of that brand and that is how brand awareness works. It is not a day’s work. Building brand awareness requires years of advertising, strategic […]
Competitor Analysis Framework and Why It is Important
The UAE has a highly competitive business environment, and enterprises must bring their A-game to survive and outperform their competitors. Businesses looking for a welcoming environment to develop and build their brand have found considerable attraction in the quick pace of technological advancement. However, given the abundance of companies, you cannot afford to overlook your […]
How Market Research Companies in Dubai Can Boost Your Business Growth?
Dubai has grown rapidly in the UAE global market. This city attracts entrepreneurs and organizations to invest in the economy and connect to the global market. Today, market research can’t be ignored because it gives businesses insights into the behavior of their customers, the market trends, and their competitors, which enables business owners to make […]
What is Market Trend Analysis? Definition and Examples
Market trend analysis helps you, as a company manager or investor, to identify the next big trend before it peaks. However, the quality of your market trend analysis strategy affects the quality of the data you generate for your UAE business. Which is why, in this article, we will explain what an effective market trend […]