Data Analytics in UAE: Top Services, Solutions, and Emerging Trends
Data analytics is now the face of every thriving business in the UAE. More companies are turning to data-driven decision-making to stay competitive. If you’re
Competitor Benchmarking: How to Conduct Effective Analysis
94% of companies invest in competitive intelligence (CI) and 57% believe that gaining a competitive advantage is one of their top priorities. Businesses are increasingly
A Comprehensive Guide to Competitor Research and Consulting
90% of Fortune 500 companies use competitor intelligence to outshine their competitors. It’s clear to see the value of research and data analytics. Over 73%
How to Unlock Consumer Insights in Abu Dhabi: Trends, Analysis, and the Role of Digital Insights
Remember the days when we were given books to read for a session, everyone got a copy? Some read them and enjoyed it; some never
How to Craft a Winning Marketing Strategy?
15% of startups have problems with pricing, and 38% of them run out of money or are unable to turn a profit. Conducting adequate market
How to Gather Consumer Insights: Proven and Effective Research Strategies?
Everyone aspires to have a reputation for offering superior customer service. After all, being helpful is a major difference. When executed flawlessly, customer service has
Why Market Segmentation? How to Unlock Your Business’s True Potential?
One of the few things that reduce risks and increase returns when it comes to corporate marketing is segmentation. For this reason, a lot of
The Power of Virtual Focus Groups in Market Research and Why You Need Them
Focus groups are a popular method for gathering information about people’s thoughts, experiences, and opinions. They are important in qualitative research. Focus groups provide valuable
How Data Analytics Drives Business Growth and Efficiency?
Data analytics is the process of examining data sets to draw conclusions about the information they contain. In today’s business world, we are incapable of