How Mastering Storytelling Improves Qualitative Market Research Insights?
Have you ever tried solving a puzzle? Or a riddle? Picture yourself trying to solve it without seeing the full picture. Hard. Right? That is what happens when your business only relies on numbers without additional context. Figures are essential. But it is not enough. It is important to have a grasp of all the […]
The Importance of Brand Strategy for Entrepreneurs & Startups in Dubai
Imagine sailing in the ocean without a lighthouse to guide you. You are closer to being lost than reaching your destination safely. That is what having a startup in Dubai looks like when you do not have a startup brand strategy. Dubai is home to over 400,000 small and medium-sized enterprises (SMEs). The competition is […]
Unleashing the Power of Brand Tracking for Your Business Success
How much water do you think a bucket without holes can hold? Zero. Nothing. That is the case with doing everything with your brand without tracking performance. There should be strategies to monitor brand performance tracking. Brand performance tracking could be all you need to take charge of the UAE’s market. According to a report […]
How Market Research for the Pharma Industry Unlocks Explosive Growth?
Quality market research for the pharmaceutical industry. Discover key strategies and benefits of using market research to drive growth in the pharmaceutical industry. From a glance Did you know that over 60% of the drug launches in the UAE used to fail within two years? Yet, the pharmaceutical industry in the country is set to […]
Brand Strategy Benefits for Small Businesses: How to Build a Strong Identity
You will never see a general go to the war front without a strategy or tactics. Neither will you see an architect order the start of a building’s foundation without a plan. So why would you a business owner enter a market or attempt to reenter a market without a strategy? A report by the […]
How to Select the Best Market Research Method for Your Project: A Complete Guide
You cannot go skating without a skateboard. Well, except of course you want to put your HMO to use. Neither can you attempt to surf without a surfboard. The same applies when you want to carry out market research. You cannot carry it out without using the best research method. The decisions you make can […]
Unlocking the Power of Tableau: Transform Your Data into Insights
Say goodbye to drowning in rows and columns of spreadsheets. Transform those huge numbers into insights. Business in today’s world is beyond buying and selling. It involves data, numbers, and stories, ending with a nice conversion. Data is beyond numbers. It is the key to unlocking insights that drive informed decision-making in a firm. Data […]
The Ultimate Guide to Microsoft Power BI: Elevate Your Data Visualization Skills
Microsoft Power BI
10 Reasons to Choose a Professional Business Setup Company for Your Success
As of August 2024, there are over One million registered businesses in the UAE equating to a 152% increase from previous years. This is due to how the UAE market is saturated. Further analysis of the compound annual growth rate shows that the number of registered businesses will likely increase to about 2.73 million by […]
A Guide to Selecting the Best Healthcare Consulting Agency for Your Business
As the number of businesses continues to grow in the UAE, there is an increasing number of business owners who need healthcare services. This high demand invariably led to the healthcare industry being competitive. Hence, amidst administrative duties, managing operational challenges, and staying updated with technological advancements, keeping your healthcare brand relevant in this market […]