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November 30, 2023 No Comments

Ever felt like a product or service just “gets” you? That’s the magic of market segmentation, the secret sauce in the world of targeted marketing.

November 23, 2023 No Comments

Every move you make as a startup shapes your destiny in your market. Competitor research is the compass that points you in the right direction

November 17, 2023 No Comments

Let’s get real here, if you own a business, you want it to succeed. You crave a fresh small win every now and then, a