According to Businesswire, as of 2023, the global market for Tobacco was estimated at over $900 billion and projected to cross $1 trillion by 2030. This is at a Cumulative Annual Growth Rate of 3% within seven years (2023-2030).

With cigarettes holding the largest share of the tobacco family products with a market volume of over $800 billion in 2024, China is regarded as the country that generates the highest revenue in this product making over US$290 million in 2024 alone

According to Statista, globally, the tobacco product market is forecasted to turn in about US$965 billion in 2024 at an annual growth rate of 2.56%.

This growth is driven by several categorical factors ranging from personal preferences to the nation’s economic standing. Other general reasons could include strong distribution networks, trading routes, disposable incomes, and so on. The introduction of reduced-risk innovation products like flavoured-infused e-liquids, heated tobacco, nicotine salt, and so on have greatly influenced the market size of tobacco in its natural form.

As the competition continues to grow, understanding your customers is essential for your continued existence in the market without cessation. Data collected from a tobacco customer survey can help you as a business owner to gather valuable insights into customer behaviour, satisfaction levels, and so on.

Why a Tobacco Customer Survey is Important?

Like in every line of business, a customer survey is important for brands to understand needs from their customers’ perspectives and act towards offering it to them. In the tobacco industry, a tobacco customer survey is a tool used to collect data on clients’ behaviour to refine products and marketing strategies to improve customer satisfaction.

How to Use Survey Results to Improve Your Tobacco Brand?

Ø  Tailor Product Offerings to Local Preferences

Diverse demographics and cultural factors are major factors influencing the consumption of tobacco in the UAE. Results from surveys can highlight several preferences for specific types of products, packaging styles, or flavours.

Tailoring product offerings to local preferences will help brands identify which flavours specific age ranges like. Are there significant preferences based on location? Survey insights can also reveal preferences for sustainable packaging options that promote brand loyalty.

Ø  Enhancing Customer Experience and Loyalty Programs

Surveys have the power to uncover areas of improvement that the customers desire. That way service delivery is refined, delivery becomes faster, and in a market where consumers value customization, brand loyalty can be fostered.

Ø  Benchmark Against Competitors

Surveys can help you understand your standing compared to your competitors. It can reveal your competitors’ strengths and weaknesses, and evaluate your brand perception in terms of how consumers view your products compared to that of your competitors.

This survey can also help identify market gaps and discover where your competitors are falling short so you can use that as an entry point.

For example, if the results of the survey show that your competitors only have two variants of tobacco, you can capitalize on that and create more flavours.

Ø  Packaging and Product Pricing

Pricing and packaging are factors that influence customer choice in a product. Surveys can affect price sensitivity to decide an optimal price that is affordable for the customer and also that will benefit the brand. The same goes for packaging preferences.

If results from a survey indicate that consumers are willing to pay extra for premium packaging, or eco-friendly packaging, then you should consider introducing sustainable options to make your brand stand out.

Ø  Refine Marketing Strategies

Another way to use survey results to improve your tobacco brand is by revealing which channels resonate most with your target market. Understanding customer behaviour helps brand tailor their marketing strategies directly to their audience. That way, it is culturally appropriate and more effective.

It helps determine which customers engage more with the brand on social media, ensures compliance with governing bodies, and so on. For example, if a survey reveals that there is a preference for social media campaigns among younger users, the brand will easily allocate more resources to ensuring digital ads on those platforms.

How to Use Survey Results to Improve Your Tobacco Brand?

Frequently Asked Questions on Tobacco Customer Survey

What types of questions should be included in a tobacco customer survey?

Questions about customers’ preferred variants, packaging type/mode, purchase frequency, product satisfaction, etc. should be included in the survey.

How often should I conduct a tobacco usage trends survey?

At least, surveys should be conducted annually to enable effective tracking of evolving customer preferences and industry trends.

How can I use survey results to improve customer retention?

One of the best ways to use survey results to improve customer retention is by identifying factors that impact loyalty. The insights from the surveys can be used to enhance customer experience and implement strategies that keep customers coming back.

Conclusion

Making the most of survey results can transform your tobacco brand’s approach in the UAE. By effectively using the insights you can make data-driven decisions that the local customers can relate to, ensuring sustainable growth and a stronger market presence.

Other surveys like Tobacco Market Research Surveys, smoking habits surveys, and so on also help brands discover strategic decisions to drive customer satisfaction and retainers.