Businesses in the UAE market compete with each other because they want to thrive. But did you know that creating a mystery shopping questionnaire is an important tool to make your UAE firm grow? Well, you will understand that soon.
Firstly, let’s talk about mystery shopping. This helps companies in the UAE market check how well they serve their customers and their employee’s performance in the firm.
As a UAE business owner, if you want your business to grow in the UAE market, you must provide excellent and valuable products to your customers.
However, you need a well-crafted questionnaire if you want to provide a worthwhile service since it will provide you with information on your consumers, enable you to highlight important products, and gradually increase your sales. This post will show you how to design one properly.
1. Discover the mystery shopping program objectives for your UAE firm.
It is essential to list the objectives of your mystery shopping campaign before you start creating questions about it. It depends on your UAE business, though; your objectives could be to check out whether you have a good service or not or whether your employees are doing a good job or not.
Let’s use automotive mystery shopping as an example. Objectives for UAE businesses in this category might be to check out on their employees and see if they are treating their customers well when doing test driving. Or whether they have a good relationship with the buyers or not.
2. Use your customer journey to segment the questions
After you discover your mystery shopping program objectives, then you need to ensure your questions focus on every part of your customer’s journey. You can easily break this down into segments like before your customer visit, during your customer visit, and after your customer visit.
For instance, UAE firms in the digital mystery shopping category can just look for the experience their customers had online, how easy it is for them to explore the website they used, and whether the customer support is there for them or not.
3. Use both qualitative and quantitative questions.
As a UAE company owner, if you want to get better results for your firm, then you need to use both qualitative and quantitative questions. Qualitative questions will allow your consumers to open up and share their necessary information in detail; on the other hand, quantitative questions will allow your customers to give a clear and direct answer.
Generally, businesses use this combination in advanced mystery shopping research methods.
4. Ensure you create clear and relevant questions.
As a firm owner, if you want to collect the right and effective information in the UAE market, you need to create clear, simple, and short questions and ensure they are relevant to your business.
In the UAE market, the key to being successful as a business owner is to always think about local culture and what customers will expect. For instance, when you inquire about customer service as a UAE firm owner, it is important to always think about the amount of people who value hospitality in that area.
5. Use a scoring system to give clear feedback on the mystery shopping questionnaire.
When talking about a scoring system, it relates concepts to numbers. Scores allow Mystery Shopping clients to provide comments. For instance, they can choose to provide a score on the availability or unavailability of items, cleanliness or non-cleanliness of the store, or helpful or unhelpful staff. If you do this, you will be able to see what and where is needed to improve your business.
Here is a sample of a scoring system illustrated in a chart to show feedback
To Sum Up
Suppose you want to design a good and effective questionnaire for your mystery shoppers. In such instances, you should clearly ask relevant questions, categorize your questions using customer journey, utilize both qualitative and quantitative questions, and lastly, apply a grading system to offer comments.
Furthermore, periodically update your questionnaire since it guarantees it remains current for the requirements of your business. This serves as a bonus tip for you.
FAQs on Mystery Shopping Questionnaire
1. What factors must be considered when designing a questionnaire for mystery shopping?
Ans: It should be simple, specific, or appropriate to the industry and differentiated against the customer journey.
2. Which mystery shopping method is the most popular in the UAE?
Ans: Survey is the most preferred tool, and also digital mystery shopping comes after it.
3. In what way does automotive mystery shopping differ from other types of mystery shopping?
Ans: It is different because it is about how the business and consumers do a sales test drive and how companies sell automobile products of good quality.