Data in its raw form is essential for the survival of a business and ensures its growth upon analysis. It is a valuable tool for business growth. Following the addition of over 19,000 new companies to the United Arab Emirates Chamber of Commerce in May 2024, statistics showed a 17.6% year-over-year growth. A quick fact from UAE PASS also revealed that by 2030, there will be about One million SMEs in the UAE. This invariably means more businesses will continue to come into the country’s market.
This is due to the country’s ease of business setup regulations and their easy international trade routes.
Data is a valuable tool for business growth and as the market continues to grow larger, it is important to be super innovative to gain a competitive advantage and ensure customer retention.
One way to be innovative to stay at the top of the game is by employing the service of a business intelligence company. A business intelligence company will transform your company’s data into actionable insights, help you optimize business operations, and achieve sustainable growth.
What is Business Intelligence?
Business intelligence is a technological process of delivering actionable insights that helps company executives and senior management make informed business decisions through data analysis.
A business intelligence company is a firm that helps other businesses deliver insights from data collection and analysis. The major objective of a business intelligence company is to draw better business decisions that increase efficiency, reduce cost and maximize revenue, ensure workflow optimization, and gain competitive advantage over other competitors in the market.
How A Business Intelligence Company Works
According to the Corporate Financial Institute (CFI), the business intelligence process starts with data collection and ends with presenting findings in the form of recommendations to business owners.
Through thorough business intelligence research, a business intelligence company collects real-time data from a company, creates models, analyses the data, creates amazing data visualizations like charts, graphs, and other visuals, and then proceeds to curate a business intelligence report for the decision-makers.
This business intelligence report includes insights into customer behavioral patterns, trends, operational performance, market competition, and so on.
To achieve this, a business intelligence company uses a couple of software and tools.
Business Intelligence Research
Business Intelligence Research helps companies make data-driven decisions using comprehensive research rather than intuition to learn how they are faring in the market compared to competitors. This research often uncovers inefficiencies, reveals growth opportunities, identifies risks and threats, and provides insights.
Improved decision-making to mitigate risks, customer to allow businesses to tailor their services accordingly, and staying updated on trends in a dynamic region like the UAE are benefits of undergoing business intelligence research.
Business Intelligence Report
Upon undergoing business intelligence research, a business intelligence company prepares a business intelligence report to present its findings to the stakeholders of a business.
A business intelligence report structures data into a presentable format, making it easier for information to be extracted.
Business Intelligence in Dubai Market: A Competitive Advantage
From Small and Medium-sized Enterprises to big companies and large corporations, businesses in the UAE are investing heavily and relying on business intelligence research to help them navigate the market’s complexities, especially, policies and regulations.
Hence, the demand for real-time data and analysis is important. Business Intelligence in Dubai allows companies to run checks on their competitors, track industry trends, and analyze customer preferences with accuracy.
Benefits of a Business Intelligence Company
To maintain steady growth and stay on top of your game in the UAE market, here are some benefits of a business intelligence company.
❖ Monitor marketing
Here, business intelligence allows marketers to understand their target audience and create ads specially tailored to them. That way, your company will be able to identify patterns and know which marketing strategies to improve or drop. It will also help to recognize changes in the market and know when to stop or implement an idea.
Through a Business intelligence company, your business will also gain greater visibility that will grow your marketing campaigns and uncover killer insights within your industry.
❖ Better visibility into different business functions
By understanding customer preferences and purchasing patterns, a business intelligence company will help you tailor your strategies to meet the specific needs of your target audience and ensure seamless operations. It will point you to what to do when to do it, and how to do it.
❖ Accurate Assessments
Another benefit of a business intelligence company is to provide you with real-time access to Key Performance Indicators (KPIs). This means all your decisions will be based on updated information and current data.
You will be able to track performances across dashboards and know what is and not working for your business. Business intelligence will also help you track the success of your strategies. Are they yielding positively or not? You will also be able to identify areas for improvement.
❖ To address your weaknesses
Through effective risk management, business intelligence research can provide a comprehensive risk analysis to enable you to assess your business threats, vulnerabilities, and even market fluctuations. This information will help you implement risk mitigation strategies and make informed contingency plans to avoid mishaps.

Leveraging on Business Intelligence in Dubai
UAE is a haven for a wide range of businesses, all of which enjoy the country’s free trade zone at 0% tax rates on trade. This makes the country’s market one of the most competitive in the world.
For businesses in UAE to get ahead in such a highly competitive environment, they need to leverage business intelligence. Utilizing business intelligence research and business intelligence report can help you identify gaps in the market, discover the most sought customer segments, and tailor your marketing campaigns and operational strategies to reduce cost and increase ROI.
Frequently Asked Questions
Which businesses benefit most from business intelligence?
From Small and Medium-sized businesses to multinational corporations, all types and kinds of businesses operating in a competitive can benefit from business intelligence.
How often should a business update its business intelligence report?
This varies depending on the service offered by the business. However, monthly to quarterly updates are advised to ensure the data are updated.
What does a business intelligence report contain?
Contents of a comprehensive business intelligence report include essential metrics like data visualization, predictive analysis, custom insights, and so on.
Conclusion
While the business environment in the UAE can be complex and hard to navigate owing to its vastness, high competition, and ever-changing customer preferences, a business intelligence company can help you mitigate risks and neutralize threats to thrive in the UAE.
Coupled with a solid Business Intelligence Research and finalizing with a business intelligence report, you can be rest assured that your company is better positioned to navigate the rough waters.